However, I wanted to do more than just reduce waste. I considered the struggles of formerly incarcerated individuals, many of whom face barriers to employment and struggle with recidivism. I saw an opportunity to provide meaningful work for this underserved population while addressing the environmental challenge.

I merged these two causes into a socially responsible business model and named it Formr. The name represents several concepts: “formerly incarcerated,” “formerly waste,” and “form,” symbolizing design.

Formr’s mission is to create thoughtfully designed furniture using repurposed construction waste, providing a second chance to those who need it most.