This is Reuse.

The 2024 Reuse Awareness Campaign designed by TBD* at CCA.

The 2024 Reuse Awareness Campaign was designed by Grace Painter-Chapman and Noah Rogacion for TBD* - a graphic design studio at the California College of the Arts under the direction of Professor Rachel Berger.

The campaign tagline ‘This is Reuse’ draws attention to the forms of reuse all around us and to the positive feelings you get when you thrift, repair, refill, or repurpose your things.

Story of the Campaign

This is Refill.

You know that satisfying feeling when you remember your own water bottle? Or coffee mug, or shopping bag, or handkerchief? Have that feeling every day!

Refilling your own water bottle avoids all the energy that goes into making single-use packaging. And the water tastes better too!

Find Refill Resources near you!

This is Repair.

You know that feeling when the hole in your favorite pair of jeans gets patched? Or your favorite pair of shoes - the ones that go with everything - get a new lease on life? Have that feeling every day.

Repairing your stuff helps avoid all the energy that goes into making new things. Attend a Repair Fair or support your local repair economy by finding a repair resource near you!

Find Repair Resources

This is Resale.

You know the warm glow of nostalgia when you find a record from your youth? Have that feeling every day.

Buying secondhand often means higher quality at lower prices and with more humanity. Plus it avoids the half of global emissions that goes into making our stuff.

This is Repurpose.

You know how good it feels when you take something that would have been thrown away and transform it into something new and one-of-a-kind? Have that feeling every day.

So many of our things can be broken down into their component parts and repurposed. It’s a lot less energy intensive than recycling and a lot more rewarding. Find a creative reuse or building material supply store near you